Case Study — Legal
A law firm website that commands confidence
A sophisticated, trust-led website for a Turkish law firm that needed to communicate authority while remaining approachable to clients.
Results Overview
3×
Growth in consultation bookings
Top 3
Google ranking for key legal terms
45%
Increase in time on site
Client
Akın Hukuk
Category
Legal
Services
Web Design, Copywriting
Client
Background
Akın Hukuk is a legal practice specialising in civil and commercial law. The firm needed a website that conveyed authority and expertise while making it easy for potential clients to understand services and get in touch. We delivered a clean, professional site that balances formality with warmth.
The
Challenge
Law firm websites often err too far in one direction — either cold and institutional, or generic and forgettable. Akın Hukuk needed to stand apart in a competitive market, rank well for local legal searches, and instil confidence in visitors who may be dealing with stressful situations.
Our
Approach
We led with a minimal, high-contrast design using a dark primary palette and clean serif typography to communicate authority. Each practice area has a dedicated landing page optimised for search, with clear explanations written for real people rather than legal professionals. The contact flow was simplified to a single step, reducing friction for prospective clients.
The
Result
Consultation bookings tripled in the first two months post-launch. The firm now ranks in the top three results for several competitive legal search terms in their region.
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