Case Study — Property
Turning a cooperative into a credible digital brand
A full website redesign for a Turkish housing cooperative, giving them a professional online presence that builds confidence in buyers.
Results Overview
2×
Rise in organic search visibility
60%
Reduction in bounce rate
4.5s
Cut in average page load time
Client
Orkide Housing Cooperative
Category
Property
Services
Web Design, Custom Development
Client
Background
Orkide Housing Cooperative is a residential property developer based in Turkey. Before working with Awasoft, their online presence was outdated and failed to reflect the quality of their developments. We redesigned the site with a clean, trust-focused aesthetic aimed at prospective homebuyers.
The
Challenge
Potential buyers in the housing market do a significant amount of research online before making contact. The old site lacked visual quality, had poor mobile experience, and didn't communicate the cooperative's values or track record — leading to high drop-off rates.
Our
Approach
We replatformed the site to a fast, custom-built stack and led with high-quality property visuals. Each development page was designed to answer buyer questions before they were asked: location, specs, pricing context, and trust signals. We also implemented local Turkish SEO to capture search traffic in the relevant regions.
The
Result
Organic visibility doubled within three months. Bounce rate dropped by 60% and average session duration increased as buyers spent more time exploring individual developments.
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